Born 1981 in Dordrecht, the Netherlands, Anouk Kruithof is a visual artist, who’s multilayered, interdisciplinary approach encompasses photography, sculpture, installation, artist-books, text, performance, video, animation, websites and interventions in the public domain.
Kruithof’s work is an investigation into the online representation of urgent societal themes. Over the past few years she collected circulating images related to issues like privacy, government surveillance, pollution and climate change. Kruithof subjects these to critical scrutiny by extracting existing imagery from the digital sphere, and translating the photo- graphs into her own idiosyncratic three-dimensional visual idiom. Kruithof is interested in how the human psychological condition is shifting in unstable times of systematic control, stress and chaos in the technologically mediated world. She attempts to map states of mind in society, manifesting invisible relationships in physical form and inviting new connections and meanings to arise.
The work of Kruithof is a refreshingly original contribution to contemporary photography. Approaching the medium from a great variety of angles, her works are equally versatile, ranging from photographs, sculptures and installations to videos, animations, publications and performances. A common denominator is her fascination for our complex relationship with the physical environment in the digital age. Reality as depicted on our screens consists largely of processed and constructed images that, in Kruithof’s view, have lost their integrity. At the same time we readily embrace the photographic medium as a means of promotion and self-validation. With her work Anouk Kruithof bridges the gap between the tangible world and the way it manifests itself online.